I’m being stalked... by shoes! Ever gone virtual window shopping only to find the items you were looking at - but didn’t buy - are now following you around on the internet? Is it the universe sending you a message? Nope. It’s Google. When you start to spot that next-gen tablet or those... [ keep reading ]
We think it’s important to give a little to get a lot, which is why our social media tips focus on your audience and not just sales. We’re so proud. Tell yer mudder ... we wrote a book! Well, it’s a little book, but we think it’s pretty darn valuable for your business. How can we help... [ keep reading ]
D'uh moment: we love marketing. Eureka moment: you may or may not love marketing. We know why. "Marketing" is a broad and overwhelming idea after all. "Do you mean the messages we promote – or the way we promote them – or how we get the messages out – or what we do inside our... [ keep reading ]
We were so excited about helping Newfoundland and Labrador Construction Association (NLCA) show off its growing brand. It is a strong one already with 664 members and growing all the time. Serving on the board for Canadian Homebuilders Association of Newfoundland and Labrador (CHBANL) has... [ keep reading ]
In our previous What the FAQ? we talked about how click baiting is a dark pattern. Now you might be wondering “What the heck’s a dark pattern?” A dark pattern is a user interface or technique meant to trick you into doing things you might not normally do. What sort of things you say? How... [ keep reading ]