Don-E Coady
Brainfood for The School Lunch Association

The School Lunch Program is a valuable initiative happening in and around the Eastern Avalon region that makes sure kids in our community fuel up to learn and to work to their potential each day. Our team was thrilled to partner with this fab organization, as well as Coast 101.1, Rogers TV, and other amazing sponsors to raise $45,000 to cover the costs of just some of those meals!

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School Lunch volunteers presented with a cheque for total funds raised at the Radiothon

Brain Food For Lunch

The School Lunch Association is an amazing Volunteer-run Organization that ensures all kids — no matter their family’s situation — have a healthy lunch every day at the Schools in which the program is offered. The program most recently expanded to St. Augustine’s Elementary on Bell Island as of early March and positive outcomes have already begun!Image may contain: 1 person, smiling, car, sky and outdoor

The School Lunch Accociation vehicle making a stop at the newly partnered school, St. Augustines on Bell Island

The School Lunch Program relies on fundraising and community support to cover the costs that are necessary for running such an important initiative! About $400,000 needed to be raised this year, so for the first time The School Lunch Program partnered with Classic Hits Coast 101.1, and Rogers  for the First Annual Radiothon which took place from 10-3 at the Avalon Mall on Saturday, April 28.

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The School Lunch Radiothon poster designed by DcDH

We are always stoked to team up with community organizations here at DcDH. When designing this poster, we really wanted it to POP! We used bright colours that compliment The School Lunch Association’s brand, and graphics that catch the eye, all with the goal of helping raise as much money as possible!

Eat it Up!

The event was a huge hit, and spectacular names such as Chris Andrews, Rachel Cousins Music, Waterfront Fire, The Kubasonics, John Sheehan, Octagon Pond Elementary Parents, Hazelwood Elementary Choir, The Halliday’s, —and even myself, Dc — performed at the mall and helped rake in over $45,000 for the cause! That is over 10% of the total costs needed to run the program for the entire year raised in just one day! Other sponsors that worked with The School Lunch Program to pull off this amazing fundraiser are: Hanlon Realty, Up Sky Down Films, Trades NL, Simply for Life, and People’s Optical.


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School Lunch volunteers accept a donation of $2, 000 from Verafin

Get in on it!

Check out The School Lunch Program’s Twitter and Facebook pages to keep posted on registration dates and other upcoming events and fundraisers. Even if you missed the Radiothon you can always show your supporfor The School Lunch Program by making a donation or by voluntering your time.

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Trades NL presents The School Lunch Accociation with a cheque for $20, 000 back in November


These kinds of programs are so wicked! Community! AmIRight? Thanks to Ken and all the passionate people who power School lunch. We’ve got a few moms #insidethedesignhouse and it feels good to know that you’re helping them worry less, so their kids can eat that brain food! We love to help anyone in our place do brand better, so reach out for a chat and we’ll see what we can cook up for you!


Looking Forward,


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