Don-E Coady
The Facebook Option You Probably Don’t Know About

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Facebook posts. *pfft* You already know to add visuals, link to your site, and ask your audience questions. You know that to keep things interesting you should mix up the type of content you post.

You’ve boosted posts and are aware of Facebook Ads. So what else can you do to increase the positive impact that Facebook is having on your business? We’ve got a little trick up our sleeves that we bet you haven’t tried yet.

Facebook Offers are the New Black

Facebook Offers have been around for a little while now but they don’t get as much love as boosted posts and other ads. We think it’s time for this awesome type of post to step out the shadows and get some time in the sun.

Offers are a special kind of post that you can create to share a sale, promotion, or other special offer. If implemented correctly, they can increase your referral traffic to both your website and your physical location. They’re built for sharing, so word of mouth will spread.

Macy's Facebook Offer
A great Facebook Offer example from Macy’s.

First, you put together your wicked offer that people won’t be able to refuse and then set your parameters in Facebook such as the expiry date and how many times your offer can be claimed before it maxes out. Next, you release it to the world. Visitors can claim the offer and either bring it to your store or redeem online on your website. Kinda brilliant.

Isn’t That Expensive?

You’d think something that has great benefits like increased word of mouth and foot traffic would be expensive. You’d think that…and you’d be wrong. You can actually create these posts on Facebook for free. Yes, free.

Facebook Offers will show in your Page’s timeline just like any other post you make. And just like any other post, if you want to extend your reach, you can boost them for as little as $5. You can also create an ad with your Offer and take advantage of the multiple methods of audience targeting Facebook has available. It’s a bit like magic.

There are so many options available out there it can get pretty confusing, but now when you sit down to plan your campaign, you’ll have one more tool in your toolbox. As GI Joe once said, “knowing is half the battle.”

Want some help with your next Facebook campaign? Give us a shout.

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