I’m looking around the Design House here and I see a management team of mostly women. I like it. I see them balancing a lot of expectations and priorities and feel pretty lucky. I’ve had great men-tors too, mind you. But hats off to our team who really took to heart a project to co-present a first-of-its kind leadership conference opportunity. Here’s what they had to say:
If I Were a Boy
There’s no denying that women have a different experience than men when it comes to balancing work, life, and leadership – even with the most supportive workplaces and families. That’s why branding and presenting a new conference and series of intimate speaking engagements, focused on helping women succeed in leadership roles, was such an exciting project for us.
Taking a Front Seat
Women2Women; Empowering Leadership is a day and a half experience presented by some of the most successful, strong, leaders in Newfoundland and Labrador. We’re proud to not only brand it and create the programs, posters and providing overall advice to support it, but also to serve as a presenting partner.
The women we know and who will sit on these panels and share their stories are not the comically harried ladies from the sitcoms or the tightrope walkers from the family drama. We’re real women working real jobs, building a home and a life for our families. And that’s why there’s no pink, no frills or flowers in our brand elements.
A Guiding Light
We presented the logo as a silhouetted woman in fire with the tagline; Sharing the Flame. These are powerful images and tie in with the location and other presenting partners of the conference; The Lantern and The Presentation Sisters.
The Presentation Sisters have a long history of supporting womens’ education here and around the world and this event is a progressive, positive, community-minded one that will help women make inroads into leadership positions from personal stories and experiences.
Advice, Experience, and Support
These speakers are some of our local business heros. Kim Keating, she’s in charge of fabrication at the Cahill Group.
Kim oversaw the construction and delivery of The Hebron living quarters, managing an 800-member team. She was the first woman to lead a project of this magnitude in the province.
In June 2016 Kim was named a Fellow of the Canadian Academy of Engineers – the first woman in Newfoundland and Labrador to be so recognized.
Siobhan Coady is currently the minister of Natural Resources, but she’s started multiple successful businesses and was once named one of the Top 50 CEOs in Atlantic Canada. She’s also competed with men in politics and business, and she’s known for staying above the fray.
Elizabeth Davis, the Congregational Leader of the Sisters of Mercy, was executive director of St. Clare’s Hospital and the first CEO of the Health Care Corporation of St. John’s. She’s currently studying the women of the Old Testament for her PhD. She holds the Order of Newfoundland and Labrador and the Order of Canada.
“We cannot all succeed when half of us are held back.”
At Dc, we celebrate every International Women’s Day, we support and drive equality forward, and we are thrilled to promote and partner on anything that does the same.
If you’re interested and looking for more information on joining us at the conference, visit www.w2wnl.ca. Register online and #SharetheFlame. And if you have an event that needs branding or materials – get in touch – we’re always happy to help!