Don-E Coady
The Power of Impression

If I say the word impression one more time this month I'm gonna end up leaving a bad one. Here's the thing: I'm a marketer; like so many of us, we're data fiends; trolling for the trends and quantifying creativity like gumshoes in hot pursuit of your customer. Some would think it's all... [ keep reading ]

Don-E Coady
How to Nail YouTube Pre-Roll Ads

Something amazing was passed around the design house last week. No, it wasn’t a stomach bug. It was Geico’s latest YouTube pre-roll ads. And they. Are. Wicked. It’s the world’s worst kept secret that view through rates on those skippable YouTube ads are atrocious. Something like 85 per... [ keep reading ]