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…and I love me some Messi.
Watching a scattered game got us thinking … is marketing like soccer? We came up with four reasons why we think yes.
You Need to be Agile
Once a soccer game starts, it is on! The clock never stops. Ever. Teams have to adapt and regroup, no matter what’s thrown at them. Does that sound like marketing these days? You know it. Brands need to be sharp and strong to withstand the constant go, go, go of our current world.
In both soccer and marketing, you need a vision and a plan, but a preset game plan isn’t enough. Marketing teams need to be able to make decisions on the fly and adapt; just like soccer players. Clickfunnels alternative 2019 is an efficient tool for it.
Speed of thought is most important. Top players, in both soccer and marketing, can read the game and anticipate where it’s going.
You Need to be Precise
Despite the size of the net, it’s not easy to get that ball past the goalkeeper. You need to be precise in your moves and your aim. Same goes for marketing. With so many targeting tools and options available, there’s no need to spray and pray anymore. Figure out who your ideal customer is and market directly to people like them.
“In football as in watchmaking, talent and elegance mean nothing without rigour and precision.”
– Lionel Messi, Argentine footballer with FC Barcelona
You Track and Evaluate Everything
Soccer players have stats on EVERYTHING. Possession percentage. Tackles. Interceptions. You name it. Marketers have their own bevy of data; website visits, conversion percentages, click through rates, etc. It goes on and on. It’s a tie on who tracks more info.
Soccer players are always reviewing their game and training regimens to up their game, as are marketing teams always evaluating our strategies to get the most bang for the client’s buck.
Consumers are hungry for a good story, or a good game, and we all aim to give it to them!
You Need a Team
We left the biggest, baddest, truest reason for the end – you ain’t nothing without your team.
Each position on the team is unique and requires different training and skills, but they all work together to get the job done. You need to know your team’s strengths and weaknesses and play each person to their abilities. On the best teams – whether soccer or marketing – each member knows their role and those of their teammates and trusts them to kick ass.
Collaborative co-operation is the game changer in marketing today. We’re all in this together.
“I am a member of a team, and I rely on the team. I defer to it and sacrifice for it, because the team, not the individual, is the ultimate champion.”
– Mia Hamm former forward for United States Women’s National Soccer Team