Hey guys! Dc here! At the Design House, we’re all about branding better. But what does that mean, really? What makes a brand more than a logo and a catchy slogan? To us, it’s story and spirit that makes your brand stand out from the crowd and all around deadly! I’m going to let Stephen take you on a stroll through our work with Youth Ventures to see how we tapped into their brand. Take it away, Stephen!
We all know the thought of starting your own business can be daunting; you can have all the great ideas in the world, but without direction that’s all they are … ideas. That’s why we were thrilled to work on branding with Youth Ventures, whose mission is to mentor young, budding entrepreneurs, and help them turn their personal passions into thriving startups.
When Life Gives You Lemons
When you think about a kid’s first business, what’s the first thing that springs to mind? That’s right, a lemonade stand, where all you have is a homemade sign, a pitcher of lemonade, and the plucky determination to make your own money. We thought that entrepreneurial spirit and youthful gumption perfectly encapsulated Youth Ventures’ mandate, and it became the core of their branding concept.
Giving the Brand That Lemon Zest
The lemon really became the symbol that dictated the colours, style, and personality of the brand. We wanted that DIY spirit to translate to the logo and the brand as a whole. From the website and social media, to the promo videos and t-shirts, everything had to say “give me the lemons, and I’ll make the lemonade!”
The Main Squeeze
Meeting Allanah and Christian helped put a face on the brand, and hearing their stories established the voice and messaging of Youth Ventures. By giving young up-and-comers the tools to succeed, Youth Ventures turns a passing fancy into a profitable enterprise.
The Last Drop
It’s great when you help create a brand that you’re proud of, but it’s even better when it personally resonates with you. Youth Ventures reminds us of when we were just starting out in the world, with nothing but our ideas and burning desire to carve out our niche. So never stop pushing yourself or your brand; the result can be pretty sweet!