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Sometimes living in this little colourful seaside city is a bit like living in Oz — so we followed that thought all the way down the yellow brick road to the 2013 Nickel Film Festival campaign. Classic film meets the latest and greatest in local and international filmmaking talent. We created an image that turned downtown St. John’s into a wacky version of the Emerald City, complete with Nickel and Camera Head all decked out in ruby accessories. With posters plastered all over town, bus ads, flyers, buttons and a TV / radio campaign to tie it all together, we were Off to see the Nickel.